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I can optimize your research resources by custom-designing qualitative studies that plumb the depths of respondents’ intellectual and emotional drivers of behavior and by delivering a strategic, action oriented report.
Highlights:
- Specialist in physician-patient communication, market landscaping, and developing materials that optimize behavioral motivation across all product audiences
- More than 20 years of market research and consulting including: medical/health communication, pharmaceutical product life-cycle research, health insurance and managed care
- Conducting research domestically and globally on strategic business topics across a broad range of diagnostic categories
- Experienced in a large range of research designs and qualitative methods (including projective techniques, language/communication development, and ethnography)
- Uniquely trained in physician-patient communication and the culture of medicine, I have taught medical interviewing and psychosocial medicine in medical residency programs
- My calm, insightful approach to working with clients as a team makes projects run smoothly and assures buy-in from all stake-holders
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